Tea is important in Japan. It's at the center of communal life, providing a key ritual (literally) around which friends can gather. Each fleeting meeting is viewed as a once-in-a-lifetime opportunity, and thus, deeply cherished. The common Japanese idiom, Ichi-go, Ichi-e (meaning, "one time, one meeting") provides the perfect description of this treasured tea time. This value for meaningful human interaction really resonates with us... So, we're doing our part to help facilitate more such meetings among friends. Toward that end, we think our new Matcha Green Tea is a great start. It's hard to find time to slow down and taste the tea in your busy routine, but these individual packets of real Matcha Green Tea provide an easy way to brew an authentic, quality cup-anytime, anywhere. Our vibrant emerald-green tea powder comes from tea leaves that are grown and ground for us in Japan. Brewed, it has a rich taste that presents a delicate hint of sweetness. Each 1.5 gram packet (there are seven in the box) is the perfect amount to mix with eight ounces of hot water for a steaming cup of Matcha... better make it two! Ichi-go, Ichi-e. For cold tea on-the-go, you can simply pour a packet into a water bottle (filled with cold water), replace the cap, and shake until blended.