It would be nigh impossible to overstate the importance of salt to humanity. It’s an essential nutrient (our muscles and nervous system simply can’t function without it), a vital tool for food preservation, and overall, a crucial building block for human civilization itself. Of course, if you ask us, just the fact that it makes food taste better is argument enough for its indispensable nature. That’s why we offer a range of salt options on our shelves, including CuratedCravings™ Fine Grain Pink Salt, brought in directly from our supplier in Pakistan, who sources their salt near the Himalaya mountains.  Ever wondered why some salts are pink, like this one? It’s all a matter of minerals—tiny traces of elements like iron, potassium, and zinc all play a role in its coloration, though the majority of the pink hue is largely a result of iron oxide reacting to being exposed to oxygen. While some may notice a more complex flavor profile in Pink Salt compared to white table salt, we mostly like the fact that adds a little visual variety to its everyday applications. And to that end, we recommend our Fine Grain Pink Salt for all kinds of uses in the kitchen— particularly those that take advantage of its small-ground consistency, like applying directly to proteins, using in baking, and even just adding by the pinch-ful to soups, stir fries, or pasta water.