People apply the phrase “go big, or go home” to all kinds of situations: sports, vacations, purchases...even food. GoMacro® is a family-owned protein bar company in Wisconsin that has “gone big” in our estimation. They’re making yummy bars from sustainably sourced, organic ingredients; using recipes that are as clean and balanced as can be. This “all-in” approach is precisely why we’ve started carrying GoMacro’s® Timeless Treasure Macrobars® in our stores. Starting with a base of organic almond butter and organic coconut milk, each GoMacro® Timeless Treasure bar is then flavored with caramel-y, organic maple sugar and studded with vegan chocolate chips, along with a sprinkling of sea salt. It’s a nice mix of sweet, savory, and salty that definitely goes big on flavor, but goes even bigger on protein—each 2.3-ounce, 270-calorie bar contains 10g of it, in fact. And we’re talking organically grown, plant-based protein, as this bar is 100% vegan. (It’s also gluten-free, soy-free, certified kosher, certified organic...need we go on?) And since it’s available at Trader Joe’s on an everyday basis, you can trust that one area we didn’t go big with is its price...which means that a lot more GoMacro® Timeless Treasure Macrobars®can go home with you!